If your business or personal brand does not already have a Facebook Fan Page, you need to ask yourself what is holding you back and, if you have one that is not customized, then you need to take the plunge! Here’s why:
- Having a Page on Facebook helps with indexing and search engine ranking. Plus a great source for including backlinks to your site to boost rankings.
- With a Facebook profile, you can add up to a maximum 5000 friends. With a Fan Page, you can add unlimited “fans”, with whom you can communicate directly.
- A Fan Page is a great platform for connecting with clients and prospects alike, and helps with the building of a strong community or people who are interested in what you have to say and offer.
- A Fan Page makes it quick and easy to send information about special offers and promotions, as well as general company information, even if your connections are not in your database.
Facebook Fan Page Features
- Customization: you can customize your Fan Page to have a look and feel that matches your brand
- Analysis (Insight): Facebook gives you the ability to analyze followers or “fans” connected to your page
- Blog: If you have blog or plan to start one, your customized fan page makes it effortless for you to embed a feed from your blog to your fan page.
- Access: You can assign as many administrators to your Fan Page as you like, which makes it easy for your team to access to perform a variety of functions when necessary, at any time, from anywhere!
And oh, did I mention that to create a Fan Page and utilize all of the features that Facebook provides is F^REE!!! That’s right. You heard me. You pay Facebook zero dollars. Zilch! Nada!!!!! So what are you waiting for?
Facebook Fan Page Considerations
- Name: Since you cannot change this once it is set up, you want to think it through to be sure it reflects what you want and remember, it will form a part of your URL.
- Content : What do you want to share with people who will see this page? Specials? Coupons? Upcoming events? General information?
- Purpose: What do you want to do with this tool? Interact with “fans”? Create an engaging presence? Capture new audiences virally? All of the above?
- Overall look: Will it mimic your brand or have its own? Which images will it have?
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